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Unleash the power of

  • credit card data

  • debit card data

  • consumer goods data

  • web pricing data

  • demographic data

  • homebuilder data

  • auto reseller data

  • medical procedure data

  • prescription drug data

  • mobile location data

AI-powered earnings predictions, competitive benchmarking, and customer insights from investment-grade data and expert analysts.

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Better Decisions Through Data

90%

Revenue surprise accuracy

180M+

Included accounts

11

Representative datasets

1-day

Minimum transaction lag

How we help

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Investors

Investors use alternative data to cut through opinions and quantify customer trends, revenue growth, and market share changes using real customer data.

Companies

Business leaders turn to real shopper data to track customer behavior, benchmark competitor performance, and track market trends.

Consultants

Management, strategy, and marketing consultants need both a 10,000-foot view and detailed company knowledge to effect change.

Trusted By

Sourcing

Find the right data for your questions.

In our connected world, there are thousands of unique data sources with varying levels of quality and reliability. Earnest only works with partners who follow the industry’s highest standards for accuracy, trustworthiness, and compliance.

Normalization

Eliminate noise from outliers and churn.

Even with the right source, anomalies in the data can lead to false conclusions. Earnest AI, our proprietary machine learning methodology, transforms raw data so you can extract signals from the noise.

Classification & Validation

Layer analyst context on top of clean data.

Normalized inputs bring us closer to the truth, but algorithms alone can’t tell the full story. Analysts at Earnest are industry experts who validate data against reported results and can course correct when data deviates from expectations because they understand the big picture.

Action

Get to the (data) point.

Distilling terabytes into takeaways requires significant resources and time. Earnest accelerates your speed to insight through our curated analytics platform, Dash. We believe alternative data research should work for you, not the other way around.

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Trusted by the world's largest companies & hedge funds.

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“Top notch and unique analysis! Data is often a limiting factor. So we want to make sure we have the best data out there to give us the timely figures to provide the best, most up to date picture we can.”

Thomas Bailey

Executive Director, Consumer Foods, Rabobank

“They add a lot more value than just the data. They actually have analysts keeping track of what might be skewing the data – it’s not just the numbers, it’s the context.”

Anonymous

Long/Short fund manager

“Earnest's row-level data allows me to create custom cohorts of consumers based on brand preference, income, and home location, enabling a wide range of valuable use cases and insights — customer retention trends, the financial impact of key events and actions, revenue forecasting, and much more.”

Dan McCarthy

Assistant Professor of Marketing at Emory & Co-founder of Theta

"Hungryroot has the best customer retention in the industry (and it has improved 50% over the past two years). The average customer spends more than $1,000 in their first year with the service – 50% higher than other leading online services based on data from Earnest Analytics."

Hungryroot

2023 Financial Results

"We have been working for years with Earnest Analytics as an industry benchmark. Both to help us understand our revenue, traffic, and ticket performance in the context of peers operating similar models. As well to assess consumer trend health by DMA for any beach-head new builds and or M&A pre purchase to help our broader due diligence about potential operating environments."

Sizzling Platter

"Through our partnership with Earnest Analytics, we have visibility into consumer shopping preferences and key market trends. The immediacy of data insights has provided tremendous value for our product and marketing teams as we no longer need to rely on quarterly press releases to get a pulse on the competitive landscape. This allows us to make adjustments in real time to our merchandising and marketing plans."

SPARC Group

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“Turning data into action requires analysts who can apply a deep business understanding to the numbers.”

Kevin Carson
FOUNDER & CEO

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Insights and Press

Grubhub’s market share fell to 6% before Wonder acquisition

Published

Eyewear market share 2024: Luxottica loses sales to Warby Parker

Published

Early holiday sales winners of 2024

Published

McDonald’s E. coli outbreak, Krabby Patty promo boosts Wendy’s

Published

October 2024 US Consumer Spending: Wholesale Clubs, Fast Food accelerate

Published

Chili’s outperforms casual dining competitors with value focus

Published

Early holiday events attract most loyal shoppers for Amazon, Walmart, Target

Published

Americans’ appetite for fresh foods drives consolidation in convenience stores

Published

Chick-fil-A, Checkers, Taco Bell could gain from McDonald’s E. Coli outbreak

Published

Walmart targets most loyal spenders with Burger King partnership

Published

Wayfair experiences largest sales lifts from early holiday promos

Published

Blueprint poised to elevate Ayvakit to blockbuster status with rapid growth in ISM 

Published
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