WFH, Drink From Home

With Uber announcing plans to acquire alcohol delivery platform Drizly for $1.1bn, we looked at Drizly’s customer behavior.

The beginning of the pandemic was clearly a boon for Drizly, peaking at almost 800% year-over-year customer growth, then leveling off to a plateau around 500%.

Interesting to note is that while average spend per month fell from April’s high of $158 to $119 in December, the number of transactions increased from 1.8 to 3.2 purchases per month.

Separately, we found roughly half of Drizly customers also made purchases at Uber Eats over the past year, suggesting limited additional customer growth from the acquisition.