Paid subscription Jasper AI losing momentum to freemium AI tools like ChatGPT

Access chart in Dash or sign up for free to explore Jasper AI and the AI Tools subcategory.

Early AI market entrant Jasper AI began selling its $49 per month Creator subscription in January 2022. Jasper AI’s growth peaked a year later as ChatGPT entered the generative market, according to Earnest credit card data. Today, the vast majority of the burgeoning AI Tools subscriptions belong to ChatGPT’s $20 per month plan. Over 70% of consumer spending on AI Tools went to ChatGPT parent OpenAI.

Jasper AI caters to users looking for both image and text generation, while ChatGPT is largely focused on generative text. Another key difference is ChatGPT’s indefinite freemium model, which helped the tool grow on a trajectory that more closely resembled a free app than a paid service. In contrast, Jasper AI continues to offer limited time trials with the expectation that users will step in to paid trials within a week. For now, ChatGPT’s freemium pipeline and broad-based approach to adding customers is equating to faster growth and market dominance.