Insights

TikTok Shop

Earnest Analytics
  • Consumer
  • Retail

As holiday consumer spending falls, TikTok Shop grows
  • Consumer
  • Retail

Temu customer count falls from January as Shein, TikTok Shop grow
  • Consumer
  • Retail

Summer events account for highest percent of TikTok Shop, Amazon sales
  • Consumer
  • Retail

Summer promotional event event shoppers far outspend non-shoppers during the year
  • Consumer
  • Retail

Amazon, Wayfair experience largest sales lifts from summer promos
  • Consumer
  • Retail

Nearly one in five Amazon customers shopped Prime Day 2024
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