Insights

TikTok Shop

Earnest Analytics
  • Consumer
  • Macro
  • Retail

Holiday spending is flat so far in 2024, TikTok Shop pulls ahead
  • Consumer
  • Macro
  • Retail

Black Friday spending rose 0.2% YoY, shopping shifts to weekend
  • Consumer
  • Macro
  • Retail

TikTok Shop won share, sales heading into Black Friday holiday 2024
  • Consumer
  • Retail

Early holiday spend falls compared to 2023 after early promotions
  • Consumer
  • Retail

As holiday consumer spending falls, TikTok Shop grows
  • Consumer
  • Retail

Temu customer count falls from January as Shein, TikTok Shop grow
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