Insights

Holidays

Earnest Analytics
  • Consumer
  • Macro
  • Retail

High income shoppers pull back in 2024 holiday season
  • Consumer
  • Macro

Student loan payers outperforming in the 2024 holiday season
  • Consumer
  • Macro
  • Retail

TikTok Shop won share, sales heading into Black Friday holiday 2024
  • Consumer
  • Retail

Early holiday spend falls compared to 2023 after early promotions
  • Consumer
  • Retail

As holiday consumer spending falls, TikTok Shop grows
  • Consumer
  • Retail

Early holiday sales winners of 2024
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