Shein Now Leads Fast Fashion

Other brands includes: Asos, Boohoo, Charlotte Russe, Charming Charlie, Cotton On, Hot Topic, Missguided, PrettyLittleThing, Primark, Romwe, Rue21, and Topshop. Analysis conducted using a trailing 4 week period.

The Chinese brand loved by Gen Z and rumored to be exploring an IPO — Shein– is now the largest Fast Fashion retailer in the US by sales, only two months after displacing Amazon as the top e-commerce app downloaded in the US. 

Market share data from Earnest shows that Shein began 2021 with 13% of total Fast Fashion sales, trailing traditional leader H&M. Since January, Shein continued to gain share and now leads with 28% of the Fast Fashion market, with Zara the only other brand growing share during that period. 

The total US Fast Fashion market grew 15% between January and mid-June, while Shein grew nearly 160% in the same period, suggesting that the brand’s mobile-first strategy resonated with the post-covid consumer.

Follow us for more insights on retail trends.

Insights & Press

Rinvoq’s IBD growth bolstered 3Q24 performance

Published

Uber Eats and Instacart partnership caters to shared customers 

Published

As holiday consumer spending falls, TikTok Shop grows

Published

7 Brew Coffee share grows in 2024

Published

Mounjaro GLP1 leader in 2024

Published

Grubhub’s market share fell to 6% before Wonder acquisition

Published

Eyewear market share 2024: Luxottica loses sales to Warby Parker

Published

Early holiday sales winners of 2024

Published

McDonald’s E. coli outbreak, Krabby Patty promo boosts Wendy’s

Published

October 2024 US Consumer Spending: Wholesale Clubs, Fast Food accelerate

Published

Chili’s outperforms casual dining competitors with value focus

Published

Early holiday events attract most loyal shoppers for Amazon, Walmart, Target

Published
arrow-downarrow-leftarrow-rightcaret-down-menucaret-downcarrot-rightcheckclosefacebook-squarefilterhamburgerinstagram-squarelinkedin-squaremobile-parent-indicatorpauseplayprintertwitter-square