January 2023 Earnest Analytics Spend Index

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Earnest Analytics Spend Index powered by Orion transaction data was flat between December and January, as a deceleration in Online offset an acceleration in In-store. Gyms, Workout Classes, Air Travel, and Online Travel Agency grew fastest in the month. Fashion Resale also stood out, accelerating by high single digits after falling below year ago levels in December. Active & Athleisure and Off-Price Department Stores also grew while General Apparel declined low double digits YoY. Warehouse Clubs was the only major General Merchandise category with positive Yoy growth, as Big Box Retailers and Online Marketplaces decelerated from December. Casual DIning accelerated meaningfully to become the fastest growing restaurant category, followed by QSR. Delivery Aggregators continued to slide, down low single digits compared to the same month in 2022.

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*About the Earnest Analytics Spend Index:

The Earnest Analytics Spend Index (EASI) is an alternative data-driven measure of consumer spending that tracks spend across 2,500+ large national brands in major consumer discretionary and staples subcategories. The near real-time data is derived from the credit and debit spend of millions of de-identified U.S. consumers. Advantages of using EASI include better representation of e-commerce spend, disaggregation by geography, and online versus in-store breakouts.

Historical numbers could vary slightly due to methodology updates.