From Reopening to Resurgence: Part One

Jul 9, 2020

Earnest continues to monitor the consumer response to the resurgence of coronavirus cases across parts of the U.S. As more states see a peak in new cases, are consumers stockpiling groceries, avoiding brick and mortar stores, and buying everything online as they did during the initial lockdown period? Is it March all over again?

Key Takeaways

• After months of wild spending patterns, June saw some signs of normalization with Restaurants, General Merchandise, and Grocers returning to growth profiles of low single-digits. But the virus has now resurged.
• The last week of June saw a material slowdown in spending growth, particularly in the lockdown-driven sectors; Ecommerce and Home categories slowed 20 points WoW, and General Merchandise and Grocers slowed 10 points to a 5% YoY decline. 
• Broadly speaking, the states with peak Covid cases in late June (AZ, FL, TX, SC) are not exhibiting lockdown-driven outperformance relative to the states that saw peak cases back in April (NY, NJ, CT, MA). Still, a handful of merchants are seeing trends that mirror the mid-March lockdown-driven uptick, including Amazon, Costco, Home Depot, Lowe’s, and Tractor Supply. 
• Broad foot traffic trends exhibit the first WoW decline in thirteen weeks in the week ending June 27th. The drops were led by Louisiana and Texas, but were largely seen across much of the South and Midwest, and were most acute in retail and dining.

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A Quick Review

It’s been a wild ride of consumer spending through the first half of 2020. The story can be summed up as follows: Ecommerce Platforms flew high, ‘essential’ General Merchandise and Grocers spiked and sustained growth, stay-at-home, Hobby and Toy companies outperformed, while ‘non-essential’ Restaurants, Apparel, and Department Stores struggled and high-risk Leisure and Travel sectors halted. 

By June, with stay-at-home orders mostly expired, spending started along the road to recovery, mostly manifested in Restaurants, General Merchandise, and Grocers returning to relatively normal growth profiles of low single-digits. 

Now, with the virus resurging across parts of the US at rates that exceed the March onset, will consumers return to lockdown behavior or continue on the path toward normalization?

A Tale of Two Peaks

Spending has materially slowed in the last week of June, particularly in the sectors most associated with lockdown-driven spending. Ecommerce and Home categories slowed 20 points WoW, and General Merchandise/Grocers slowed 10 points to a 5% YoY decline. 

Is this slowdown happening even in states that are experiencing an uptick in Covid cases? We’ve isolated eight states that experienced the highest coronavirus cases per capita into two groups: those that saw daily new reported cases peak in June vs. those that peaked in April. Arizona, Florida, South Carolina, and Texas saw their cases peak in the last week of June (data* as of June 30); April peak states include New York, New Jersey, Massachusetts, and Connecticut. 

Despite increased Covid cases in the June peak states, we don’t currently see increased spending compared to the April peak states in the sectors most associated with lockdown spending behavior: Ecommerce, Home, General Merchandise, and Grocers.

Food Delivery’s outperformance in the June peak states is an exception, however; while associated with lockdown behavior, this appears to be a continuation of prior weeks, and is therefore perhaps more regional rather than rising Covid related outperformance.

Additionally, with stay-at-home orders expired by 5/15 in the June peak states (vs. 6/5 for the April peak states), the Apparel, Department Store, and Restaurant (excl. delivery) sectors saw a relatively quick return to just under their normal growth levels by early June. However, while the April peak states continue to climb, the June peak ones have paused or reversed course in the last two weeks. We anticipate this reversal to continue considering the recently announced state-required restaurant closures in many of these states.

Lockdown Mirrors

There are hints of a lockdown spending behavior occurring in the June peak states. 

A handful of large merchants experienced late June consumer behavior that mirror lockdown spending patterns in mid-March. Amazon and Costco saw outperformance back in March and it appears this trend is recurring in late June in the affected states. Home Depot and Lowe’s saw the June peak states outperform, as did Tractor Supply, mirroring the outperformance that the April peak states saw in mid-March. Wayfair and Doordash saw significant growth in the last week of June as well.

Foot Traffic Indicates Consumer Hesitancy in New Hot Spots

For a broad measure of in-person consumer activity, we analyzed foot traffic patterns across sectors including dining, retail, entertainment, and travel. The week ending June 27th saw the first WoW decline in thirteen weeks and the first fall back in YoY growth in ten weeks. The drops were led by Louisiana and Texas, but were largely seen across much of the South and Midwest.  On a YoY basis, Texas fell from -14% in the week ending June 20th, to -22% in the week ending June 27th, and Louisiana saw a similar drop. 

In the states seeing the largest declines (TX, FL, AL, LA), all sectors were impacted, but retail and dining saw the most acute drops on a rolling 7 day YoY basis, falling from a recent peak of roughly -8% to -16% as of June 27.

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Notes

*Data on Covid cases by state were sourced from this NY Times piece.

Appendix – list of merchants by category

Spend Data

Apparel & Department Stores. Apparel: & Other Stories, Abercrombie, Adidas, Aerie, Aeropostale, Aldo, Alton Lane, Altra, America’s Best, American Eagle, Ann Taylor, Anthropologie, Aritzia, Ashley Stewart, Asics, Athleta, Babies ”R” Us, Balenciaga, Banana Republic, Bandier, Barclay Jewelers, Baskins, BCBG, Ben Bridge, Betteridge, BHLDN, Boot Barn, Brandy Melville, Brooks Brothers, Buckle, Burberry, BVLGARI, Calvin Klein, Canada Goose, Carter’s, Cartier, Casual Male XL, Catherines, Cato, Cavender’s, Champs, Chanel, Charlotte Russe, Charming Charlie, Chico’s, Chubbies Shorts, Citi Trends, Claire’s, Club Monaco, Coach, Cole Haan, Columbia Sportswear, Converse, Cos, Cotton On, Crocs, Dakota Watch, David Yurman, David’s Bridal, Deckers Generic, Destination XL, Dior, Dressbarn, Drysdales, DSW, Duluth Trading Company, Eddie Bauer, Express, Eyemart Express, Famous Footwear, Fashion to Figure, Ferragamo, Fila Outlet, Finish Line, Fit2Run, Foot Locker, Footaction, Forever 21, Fossil, Francesca’s, Free People, Gap, Generation Tux, Giorgio Armani, Goodwill, Gucci, GUESS, Gymboree, H&M, Hanes,  Helzberg Diamonds, Hermes, Hollister, Hot Topic, Hugo Boss, Hurley, Icebreaker, Icing, Ilori, Intermix, It’s Fashion, Ivivva, J.Crew, J.Jill, JackRabbit, Jansport, Jared, Jimmy Choo, Jockey, Johnston & Murphy, Jos. A. Bank, Joseph Abboud, Journeys, Justice, K&G Fashion Superstore, Kate Spade, Kay Jewelers, Kendra Scott Design, Kipling, Kit and Ace, Kmart, L.L. Bean, Lane Bryant, Lee Jeans, Lenscrafters, Levi’s, Lids, Lilly Pulitzer, Littman Jewelers, Loft, London Jewelers, Lone Star Western & Casual, Louis Vuitton, Lucy Activewear, Lululemon, Madewell, Maidenform, Maurices, Men’s Wearhouse, Merrell, Michael Kors, Moncler, Nautica, New York & Company, Nike, NIQUEA.D, North Face, Oakley, Old Navy, Oliver Peoples, Omega, Pacific Sunwear, Pandora Jewelry, Patriot Outfitters, Payless ShoeSource, Pearle Vision, Prada, Puma, Rainbow, Rainbow Shops, Ralph Lauren, Ray Ban, Reebok, Reeds Jewelers, Rochester Clothing, Rothy’s, Rue21, Samsonite, Sanuk, Saucony, Savers, Scrubs, Sears Optical, Shinola, Shoe Carnival, Six:02, Skechers USA, Smartwool,Soma, SPANX, Spencer’s, Sterling Regional, Steve Madden, Stuart Weitzman,Suit Supply,  Sunglass Hut, Superga, Swatch, Tailgate Clothing, Talbots, Target Optical, The Children’s Place, Tiffany & Co., Tilly’s, Timberland, Timex, Tommy Bahama, Tommy Hilfiger, TOMS, Torrid, Tory Burch, Tourbillon, Tourneau, True Religion, TUMI, U.S. Patriot Tactical, Ugg, Under Armour, Uniform Advantage, Uniqlo, Unique, Urban Outfitters, Value Village, Vans, Vera Bradley, Versace, Versona, VF Outlet, Victoria’s Secret, Visionworks, White House Black Market, Williamson-Dickie, Wood’s Boots, Zara USA, Zumiez. Department Stores: Bealls, Belk, Bergdorf Goodman, Bergner’s, Bloomingdale’s, Bon-Ton, Boston Store, Burlington Stores, Carson’s, Century 21, cusp, Dd’s Discounts, Dillard’s, Elder-Beerman, Goody’s, Herberger’s, J.C. Penney, Kohl’s, Last Call, Lord & Taylor, Macy’s, Marshalls, Neiman Marcus, Nordstrom Full Price, Nordstrom Off Price, Off/Aisle, Palais Royal, Peebles, Ross Stores, Saks Fifth Avenue, Saks Off 5th, Sears, Sierra Trading Post, Stage Stores, Stein Mart, T.J. Maxx, Younkers.

Ecommerce Platforms: Amazon, Etsy, PayPal, Shopify Payments, Stripe.

General Merchandise & Grocers. General Merchandise: 99 Cents Only Stores, BJ’s Ex Fuel, Casey’s General Store, Circle K, Corner Store, Costco Ex Gas, CVS, CVS Copay, Dollar General, Dollar Tree, Duane Reade, Duane Reade Copay, Family Dollar, Holiday Station Stores, Murphy USA, Ollie’s Bargain Outlet, Rite Aid, Rite Aid Copay, Sam’s Club, Target, Walgreens, Walgreens Copay, Walmart. Grocers: Acme, Albertson’s, Aldi, Big Y, Central Market, Cumberland Farms, Dillons, Fairway Market, Food 4 Less, Food Lion, Fred Meyer, Fry’s, Giant Carlisle, Giant Eagle, Giant Landover, Grocery Outlet, Hannaford, Harris Teeter, HEB, Hy-Vee, Ingles Markets, Jewel-Osco, Key Food, King Kullen, King Soopers, Kroger, Lidl, Lowes Foods, Lucky’s Market, Mariano’s, Market Basket, Meijer, Price Chopper Supermarkets, Publix, QFC, Raley’s, Ralphs, Safeway, Save Mart Supermarkets, Schnucks, Shaws, ShopRite, Smart & Final, Smith’s, Sprouts Farmers Market, Stater Bros. Markets, Stop & Shop, The Fresh Market, Tom Thumb Supermarkets, Trader Joe’s, Vons, Wegmans, Weis Markets, Whole Foods Market, WinCo Foods, Winn-Dixie. 

Online Grocers: Amazon Fresh, FoodKick, Fresh Direct, HEB To You, Instacart Purchase, Peapod, Walmart Online Grocery.

Hobbies and Toys & Sporting Goods. Hobbies and Toys: A.C. Moore, Ben Franklin Crafts, BLICK Art Materials, Build-A-Bear Workshop, FAO Schwarz, Guitar Center, Hobby Lobby, Jerry’s Artarama, Jo-Ann Stores, Lovepop, Michaels Stores, Music & Arts, Pat Catan’s, Toys ”R” Us. Sporting Goods: Academy Sports & Outdoors, Big 5 Sporting Goods, Cabela’s, City Gear, Dick’s Sporting Goods, Field & Stream, Gander Outdoors, Golf Galaxy, Hibbett Sports, Modell’s Sporting Goods, Moosejaw, Mystery Tackle Box, Razor, REI Coop, Sportsman’s Warehouse, SquadLocker, Tackle Warehouse.

Home. Home Furnishing: Aaron Brothers, American Signature, Arhaus, Art Van, Ashley Furniture, At Home, Bed Bath & Beyond, Big Lots, Bob’s Discount Furniture, Casper, CB2, Chef Central, Crate & Barrel, Gordmans, Havertys, HomeGoods, HomeSense, Kirkland’s, La-Z-Boy (LZB), Mattress Firm, Mitchell Gold + Bob Williams, Pier 1 Imports, Pottery Barn, Raymour & Flanigan, Rejuvenation, Restoration Hardware, Rooms To Go, Sleep Number, Sleep Train, Sleepy’s, Sur La Table, Tempur-Pedic, Terrain,The Container Store, The RoomPlace, The Sill, Tuesday Morning, Value City, Waterworks, Wayfair, West Elm, Williams-Sonoma, World Market. Home Improvement: Ace Hardware, All Around Landscape Supply, All Pro Horticulture, Allied Building Products, Alterra, American Builders, Angelo’s Supply, Aspen Valley Landscape, Atlantic Irrigation, Auto-Rain Supply, Bissett Nursery, Boston Irrigation Supply, C&C Sand and Stone, Central Pump and Supply, Comex, Cutting Edge, Do it Best, Fastenal, Floor & Decor, Green Resource, Harbor Freight Tools, Harmony Gardens, HD Supply, Home Decorators, Hydro-Scape Products, Kirkwood Material Supply, Landscape Express, Landscaper’s Choice, Leslie’s Swimming Pool Supplies, Lowe’s, Marshall Stone, Menards, Northwest Marble, Orchard Supply Hardware, Rural King, Shemin Nurseries, Sherwin Williams, SiteOne Landscape Supply, South Coast Supply, Southwood Valley Turf, Stanley Black & Decker, Stone Center, The Home Depot, Tractor Supply, TrueValue, Village Nurseries.

Leisure & Travel. Leisure: Acme Technologies, Adventure Island, Alamo Drafthouse Cinema, AMC, AMF, Animal Kingdom, Aquatica, Bowlero, Bowlmor, BrunswickZone, Busch Gardens, Carowinds, Castaway Bay, Cedar Point, Century Theatre, Cinemark, Darien Lake, Dave & Buster’s, Discovery Cove, Disney’s Hollywood Studios, Dorney Park, Epcot, Frontier City, Gilroy Gardens, Great America, Kings Dominion, Kings Island, Knotts Berry, Lucky Strike, Magic Kingdom, Main Event, Michigans Adventure, Pinstripes, Punch Bowl Social, Rave, Reading International, Regal Cinemas, Round One, San Diego Zoo, Schlitterbahn, Seaworld, Sesame Place, Six Flags, Six Flags Hurricane Harbor Concord, Tinseltown USA, Topgolf, Universal Studios, Valleyfair, Water Country, White Water Bay, Worlds of Fun. Travel: AC Hotels by Marriott, Airbnb, Alamo Rent a Car, Alaska Airlines, Allegiant Air, Aloft Hotels, American Airlines, AmericInn, Andaz, Avis, Baymont, Best Western, Budget, Budget Truck, Cambria Hotels, Canopy, Carnival Cruise Line, Celebrity Cruises, Clarion, Classic Vacation, Comfort Inn, Conrad Hotels & Resorts, Courtyard, Crowne Plaza, Cunard, Days Inn, Delta Airlines, Delta Hotels, Disney Cruise Line, Dollar Rent A Car, DoubleTree, Econo Lodge, EDITION, Egencia, Embassy Suites, Enterprise, Enterprise CarShare, Expedia, Fairfield by Marriott, Four Points, Gaylord Hotels, Grand Hyatt, Hampton, Hawthorn, Hertz, Hilton, Hilton Garden Inn, Hilton Grand Vacations, Holiday Inn, Holiday Inn Club Vacations, Holiday Inn Express, Holiday Inn Resort, Holland America Line, Home2 Suites, HomeAway, Homewood Suites, Hotel Indigo, Hotels.com, Hotwire.com, Howard Johnson, Hyatt, Hyatt Centric, Hyatt House, Hyatt Place, Hyatt Regency, InterContinental, JetBlue, JW Marriott, Kimpton, La Quinta, Le Meridien, Mainstay Suites, Marriott Hotels, Marriott Vacation Club, Megabus, Microtel, Moxy Hotels, National Car Rental, Norwegian Cruise Line, Oceania Cruises, Orbitz, Park Hyatt, Payless Car, Priceline.com, Princess Cruises, Quality Inn, Ramada, Regent Seven Seas, Renaissance Hotels, Residence Inn, Rodeway Inn, Royal Caribbean Cruises, Seabourn, Sheraton, Silversea Cruises, Sleep Inn, Southwest, Spirit Airlines, SpringHill Suites, St. Regis, Suburban Extended Stay, Super 8, The Luxury Collection, The Ritz-Carlton, Thrifty Car, TownePlace Suites, Travelocity, Travelodge, Tru, Trump Hotels, TRYP, United Airlines, W  Hotels, Waldorf Astoria Hotels & Resorts, Westin, Wingate, Woodspring Suites,  Wyndham, Wyndham Garden, Wyndham Grand, Zipcar.

Restaurants: Applebee’s, Arby’s, Baja Fresh, BJ’s Restaurants, Blaze Pizza, Bojangles’, Bonefish Grill, Bubba Gump Shrimp, Buffalo Wild Wings, Burger King, California Pizza Kitchen, Carrabba’s Italian Grill, Cheddar’s Scratch Kitchen, Cheesecake Factory, Chick-fil-A, Chili’s, Chipotle, Chuck E. Cheese’s, Chuy’s, Cold Stone Creamery, Cracker Barrel, Culver’s, Dairy Queen, Del Frisco’s, Del Taco, Denny’s, Domino’s Pizza, Dunkin’ Brands, Dutch Bros. Coffee, El Pollo Loco, Firehouse Subs, Five Guys, Freddy’s Frozen Custard & Steakburgers, Golden Corral, Habit Restaurants, Hardee’s, Hooters, IHOP, In-N-Out Burger, Jack in the Box, Jason’s Deli, Jersey Mike’s Subs, KFC, Krispy Kreme, Little Caesars, LongHorn Steakhouse, Maggiano’s Little Italy, Marco’s Pizza, McAlister’s Deli, McDonald’s, Mellow Mushroom, Miller’s Ale House, MISSION BBQ, MOD Pizza, Moe’s Southwest Grill, Noodles, Olive Garden, Outback Steakhouse, P.F. Chang’s, Panda Express, Panera Bread, Papa John’s, Papa Murphy’s, Peet’s Coffee, Pizza Hut, Popeyes Louisiana Kitchen, Portillo’s, Potbelly, Pret A Manger, Qdoba, Raising Cane’s, Red Lobster, Red Robin, Ruby Tuesday, Ruth’s Chris, Schlotzsky’s, Shake Shack, Smashburger, Sonic Drive-In, Starbucks, Subway, sweetgreen, Taco Bell, Taco Cabana, Texas Roadhouse, TGI Fridays, Torchys, Twin Peaks, Waffle House, Wendy’s, Whataburger, Wingstop, Yard House, Zaxby’s, Zoe’s Kitchen.

Restaurant Delivery: Caviar, Delivery.com, DoorDash, GrubHub and Seamless, Postmates, UberEATS, Waitr.

Foot Traffic Data

Dining: A&W, Applebees, Arby’s, Baja Fresh, Baskin-Robbins, Beef O’Brady’s, Big Boy, Blimpie, Bob Evans, Bojangles’, Bonefish Grill, Boston Market, Buffalo Wild Wings, Burger King, California Pizza Kitchen, Carl’s Jr., Carrabba’s Italian Grill, Checkers, Chick-fil-A, Chilis, Chipotle, Chuck E. Cheese’s, Church’s Chicken, Cicis, Cracker Barrel, Culver’s, Dairy Queen, Dave and Buster’s, Del Taco, Dennys, Domino’s Pizza, Dunkin Donuts, El Pollo Loco, Erik’s Delicafe, Fazoli’s, Firehouse Subs, Five Guys, Friendly’s, Fuddruckers, Golden Corral, Green Burrito, Hardee’s, Hometown Buffet, Hooters, Huddle House, IHOP, In-N-Out Burger, Jack in the Box, Jamba Juice, Jason’s Deli, Jersey Mike’s Subs, Jimmy John’s, Joe’s Crab Shack, KFC, Krispy Kreme, Krystal, Little Ceasars, Lone Star Steakhouse, Long John Silvers, Longhorn Steakhouse, McDonald’s, Moe’s Southwest Grill, Noodle’s & Company, O’Charley’s, Old Country Buffet, Olive Garden, On the Border Mexican Grill, Outback Steakhouse, P.F. Chang’s China Bistro, Panda Express, Panera Bread, Papa John’s, Peets, Pei Wei Asian Diner, Perkins, Piada, Pizza Hut, Popeyes, Potbelly, Qdoba, Quaker Steak & Lube, Quiznos, Raising Canes, Rally’s, Red Lobster, Red Robin, Romano’s Macaroni Grill, Ruby Tuesday, Ryan’s, Schlotzsky’s, Shake Shack, Smashburger, Sonic, Starbucks, Steak ‘n Shake, Subway, T.G.I. Friday’s, Taco Bell, Taco John’s, Texas Roadhouse, The Cheesecake Factory, Tim Hortons, Uno Pizzeria & Grill, Waffle House, Wendy’s, Whataburger, White Castle, Wingstop, Zaxby’s, Zoes Kitchen

Entertainment: AMF, 24 Hour Fitness, AMC Theaters, Anytime Fitness, Boyd Gaming, Caesars Entertainment, Carmike Cinema, Churchill Downs, Cinemark Theaters, Disneyland, Disneyland, Disneyworld, Disneyworld, Drive Shack, Eldorado Resorts, Empire Resorts, Equinox, Fitness 19, Full House Resorts, Golden Entertainment, LA Fitness, Las Vegas Sands, Lifetime Fitness, MGM Resorts, Monarch Casino & Resort, Penn National Gaming, Pinnacle Entertainment, Planet Fitness, Red Rock Resorts, Regal Cinema, SeaWorld, Six Flags, Snap Fitness, Topgolf, Town Sports, Tropicana Entertainment, UFC Gym, Universal Studios, World Gym, Wynn Resorts

Retail: 76, 7-Eleven, 99c Only, ABC Fine Wine & Spirits, Academy Sports, Ace Hardware, Acme Markets, Advance Auto Parts, Ahold Delhaize, Aki Home Furniture, Albertsons, Aldi, Allsup’s, American Signature, AMPM, Apple Stores, Arco, Arcteryx, Arhaus, Ashley Furniture, At Home, AT&T, Autozone, Barneys New York, Bass Pro Shops, Basset Furniture, Bed Bath & Beyond, Belle Tire, Best Buy, Bevmo, BI-LO, Big 5 Sporting Goods, Big Lots, Big Y, Binnys Beverage Depot, BJ’s Wholesale Club, Bloomingdale’s, Bob’s Furniture, Boost Mobile, Boscov’s, BP, Burlington, Buy Buy Baby, Cabela’s, Carpet One, Carquest, Carter’s, CarToys, Casey’s General Store, Chevron, Circle K, Citgo, Columbia Sportswear, Conoco, Copps, Corner Store, Costco, Crate & Barrel, Cricket Wireless, Cub Foods, Cumberland Farms, CVS Pharmacy, David’s Bridal, Dearden’s Furniture, Designer Shoe Warehouse, Dick’s Sporting Goods, Dillons Food Stores, Dollar General, Dollar Tree, Dressbarn, Duluth Trading, Eddie Bauer, Edwin Watts, Ethan Allen, Exxon, EzMart, Family Dollar, Famous Footwear, Farm Fresh, Firestone, Five Below, Floor & Decor, Fred Meyer, Fred’s, Fry’s, Gander Mountain, Gap, Gerber Collisions, Giant Food Stores, Golf Galaxy, Golf Mart, Golfers Warehouse, Golfsmith, Goodyear, Grocery Outlet, Gulf, H-E-B, Hannaford, Harris Teeter, Havertys, Hobby Lobby, Home Depot, HomeGoods, Hornbachers, Hy-Vee, Ikea, Independent Sporting Goods, J. Crew, JCPenney, Jerome’s Furniture, Jewel Osco, Jiffy Lube, Jo-Ann Fabrics, Jordan’s Furniture, King Soopers Supermarket, Kit and Ace, Kmart, Kohl’s, Kroger, Kum and Go, Kwik Shop, Kwik Trip, L.L.Bean, LA Mattress, La-Z-Boy, Last Chance, LensCrafters, Living Spaces Furniture, Loaf N Jug, Lord & Taylor, Love’s Travel Stops, Lovesac, Lowes, Lululemon Athletica, Lumber Liquidators, Macy’s, Marathon, Marianos, Marmot, Marshalls, Mattress Firm, Meijer, Menards, Metro Market, Metro PCS, Michaels, Midas, Moosejaw, Murphy, NAPA Auto Parts, Neiman Marcus, Nordstrom, Nordstrom Rack, O’Reilly Auto Parts, Office Depot, OfficeMax, Old Navy, Ollie’s Bargain Outlet, Pandora, Patagonia, Pathmark, Payless ShoeSource, Pep Boys, Pet Supermarket, Pet Supplies Plus, Petco, PetSmart, PGA, Phillips 66, Pick ‘n Save, Pier 1 Imports, Piggly Wiggly, Pilot Flying J, Pottery Barn, Price Chopper, Publix, QuickCheck, Quik Stop, QuikTrip, Racetrac, Radio Shack, Ralphs, Raymour & Flanigan, REI, Restoration Hardware, Rite Aid, Roger Dunn, Rooms to Go, Ross Stores, Safeway, Saks Fifth Avenue, Saks Off 5th, Sam’s Club, Sandiks, Save-A-Lot, Scheels, Schnucks, Sears, Sears Hardware, Sephora, Shaw’s, Sheetz, Shell, Sherwin Williams, Shoe Carnival, Shop N Save, Shoppers Food & Pharmacy, ShopRite, Sleep Number, Sleep Train, Sleepys, Slumberland, Smart & Final, Specs, Speedway, Sprint, Sprouts, Staples, Stop & Shop, Stripes, Sunoco, SuperValu, T-Mobile, TA, Target, Texaco, The Children’s Place, The Container Store, The North Face, Title Nine, TJ Maxx, Tops Friendly Markets, Total Wine, Tractor Supply, Trader Joes, True Value, Turkey Hill, Uinta, Ulta Beauty, Unleashed by Petco, Urban Home Furniture, Urban Outfitters, Valero, Value City, Valvoline, Vans Golf, Verizon Wireless, Walgreens, Walmart, Walmart Neighborhood Market, Wawa, Wegman’s, West Elm, Whole Foods, Williams-Sonoma, Winn-Dixie, Woodmans Market, Xfinity

Travel: Alaska, Allegiant, American Airlines, Avis, Best Western, Budget, Budget Truck, Choice Hotels, Delta, Enterprise, Frontier, Hawaiian, Hilton Worldwide, Hyatt Hotels, InterContinental Hotels Group, JetBlue, La Quinta, Marriott International, Penske Truck, Southwest, Spirit, Uhaul Truck, United, Virgin, Virgin America, Westjet, Wyndham Hotel & Resorts