Temu is growing fastest among high income earners

Access chart in Dash.

Over 44% of Temu’s sales come from earners making over $130k per year (see chart in Dash). Not only do high income earners account for the largest share of sales, but they continue to outgrow lower income earning segments. The gap between sales growth rates of high and low income earners widened in January suggesting Temu continues to resonate most with consumers with more disposable income. Nonetheless, lower-to-middle income earners are also increasing their spend on the marketplace.