Teen Apparel, Fashion Resale won the back to school shopping season

Download back to school 2024 report

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Teen Apparel (+6.2% YoY), Fashion Resale (+3.2% YoY), Book Retailers (+0.7% YoY) and Off-Priced Department Stores (+0.5% YoY) were the fastest growers of the back to school shopping season. Office Supplies, Computers & Tablets, Luggage & Bags, and Children’s Apparel were the slowest segments. Active & Athleisure sales fell 10.9% YoY, a reversal from growth in 2023. Fast Fashion growth also decelerated steeply from 2023.

Hollister, Abercrombie, and Nordstrom Rack outperformed other brands. Download the full report below to track brand performance during back to school 2024.

Download back to school 2024 report

Insights & Press

High income shoppers pull back in 2024 holiday season

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Value, chicken fast casual chains buck lower restaurant traffic in 3Q4

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Student loan payers outperforming in the 2024 holiday season

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Holiday spending is flat so far in 2024, TikTok Shop pulls ahead

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November 2024 US Consumer Spending: restaurants surge, apparel falls

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Black Friday spending rose 0.2% YoY, shopping shifts to weekend

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Alo Yoga is officially disrupting Lululemon in 2024

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TikTok Shop won share, sales heading into Black Friday holiday 2024

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Netflix fight night drove new subscription spike

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Early holiday spend falls compared to 2023 after early promotions

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Rinvoq’s IBD growth bolstered 3Q24 performance

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Uber Eats and Instacart partnership caters to shared customers 

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