Teen Apparel, Fashion Resale won the back to school shopping season

Download back to school 2024 report

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Teen Apparel (+6.2% YoY), Fashion Resale (+3.2% YoY), Book Retailers (+0.7% YoY) and Off-Priced Department Stores (+0.5% YoY) were the fastest growers of the back to school shopping season. Office Supplies, Computers & Tablets, Luggage & Bags, and Children’s Apparel were the slowest segments. Active & Athleisure sales fell 10.9% YoY, a reversal from growth in 2023. Fast Fashion growth also decelerated steeply from 2023.

Hollister, Abercrombie, and Nordstrom Rack outperformed other brands. Download the full report below to track brand performance during back to school 2024.

Download back to school 2024 report

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