Target’s April 2024 Circle Sale was its largest by sales lift

Access chart in Dash.

Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a free loyalty program offered by Target Corporation that provides members with exclusive benefits, discounts, and free shipping on orders over $35, and early access to sales. One of the most popular features is the Target Circle Days sale, held several times a year. During this sale, Target Circle members can save up to 30% on a wide variety of items, including clothing, home goods, and electronics. 

This Circle Sale represents an increase in the program’s contribution to Target revenue since mid-2023. Past sales have coincided with Amazon’s Prime Days, but this sale occurred over a week after a similar sale at the online retailer, potentially boosting sales.