September 2023 Earnest Analytics Spend Index
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The Earnest Analytics Spend Index, powered by Orion transaction data, accelerated to flat growth YoY as online sales outpaced a slight uptick in in-store. Gyms decelerated slightly from the prior month but both Gyms and Workout Classes remain positive vs year ago levels. Online Marketplaces and Warehouse Clubs both accelerated to middle single digit growth. Active & Athleisure posted a double-digit deceleration, one of the steepest across categories, leaving Fashion Resale as the only apparel category up YoY. Off-Price Department Stores strengthened compared to the prior month. Delivery Aggregators and QSR both accelerated to mid and high single digit YoY growth, respectively. Air Travel and Online Travel Agency both decelerated, with Air Travel nearly 9% below year ago levels.
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*About the Earnest Analytics Spend Index:
The Earnest Analytics Spend Index (EASI) is an alternative data-driven measure of consumer spending that tracks spend across 2,500+ large national brands in major consumer discretionary and staples subcategories. The near real-time data is derived from the credit and debit spend of millions of de-identified U.S. consumers. Advantages of using EASI include better representation of e-commerce spend, disaggregation by geography, and online versus in-store breakouts.
Historical numbers could vary slightly due to methodology updates.
