Savers Makes Inroads with Goodwill, Online Fashion Resellers

Savers Value Village (SVV) gained three points of customer’s share of wallet from rival reseller Goodwill from July 2022 to July 2023 according to Earnest credit card data. Almost all of that share came from Goodwill. Unlike a market share analysis that measures spend across multiple brands, share of wallet captures how a brand’s own customer spends relative to its competitors. The increase in share of wallet shows that Savers is getting existing customers to spend more at their stores over the past year than at rivals. 

This comes as fashion resale competition heats up, with high-end resellers entering the market. Despite its brick and mortar network and donation, rather than consignment model, Savers customers also transact at Poshmark, thredUP, and The RealReal–all of which specialize in mid-market and luxury resale. Livestream shopping is also making waves in the online resale space, led by Whatnot.

Savers, the only major publicly traded brick and mortar reseller in the US, was formerly owned by Ares management before listing on the New York Stock Exchange in June of 2023.