Old Navy increased the number of discounted items more than most brands during back to school shopping

Download back to school 2024 report

Contact Sales for details. 

Old Navy increased overall discounting by 23.8% across its merchandise in 2024 compared to the previous year according to Earnest Retail Pricing web data, the biggest YoY increase in discounting among any major back to school brand. Express (+7.7% YoY), Gap (+7.5% YoY), and The Children’s Place (+7.0% YoY) also increased discounting meaningfully. 

Conversely, Macy’s ( -5.2% YoY), Bloomingdales ( -3.4% YoY), and Lululemon ( -1.7% YoY) reduced discounting by the most among major brands. 

Download back to school 2024 report

Insights & Press

7 Brew Coffee share grows in 2024

Published

Mounjaro GLP1 leader in 2024

Published

Grubhub’s market share fell to 6% before Wonder acquisition

Published

Eyewear market share 2024: Luxottica loses sales to Warby Parker

Published

Early holiday sales winners of 2024

Published

McDonald’s E. coli outbreak, Krabby Patty promo boosts Wendy’s

Published

October 2024 US Consumer Spending: Wholesale Clubs, Fast Food accelerate

Published

Chili’s outperforms casual dining competitors with value focus

Published

Early holiday events attract most loyal shoppers for Amazon, Walmart, Target

Published

Americans’ appetite for fresh foods drives consolidation in convenience stores

Published

Chick-fil-A, Checkers, Taco Bell could gain from McDonald’s E. Coli outbreak

Published

Walmart targets most loyal spenders with Burger King partnership

Published
arrow-downarrow-leftarrow-rightcaret-down-menucaret-downcarrot-rightcheckclosefacebook-squarefilterhamburgerinstagram-squarelinkedin-squaremobile-parent-indicatorpauseplayprintertwitter-square