November 2021 Earnest Analytics (FKA Earnest Research) Spend Index

Earnest Analytics (FKA Earnest Research) Spend Index growth was flat compared to October, with an online spend acceleration offsetting a deceleration in in-store headed into the holidays. Yo2Y spend accelerated 4pp online and decelerated 8pp in-store. Fashion Resale, Active & Athleisure, and General Apparel stood out in YoY acceleration. Air Travel, Online Travel Agency, and Lodging & Accommodations accelerated, suggesting consumers still anticipated traveling in the near-term despite the emergence of the Omicron Covid-19 variant. General Electronics decelerated sharply, lapping the impact of a work-from-home related holiday spending surge in 2020.

See the Earnest Research Spend Index for October (Note: Historical numbers could vary slightly due to methodology updates.)

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*About the Earnest Analytics (FKA Earnest Research) Spend Index:

The Earnest Analytics (FKA Earnest Research) Spend Index (ERSI) is an alternative data-driven measure of consumer spending that tracks spend across 2,500+ large national brands in major consumer discretionary and staples subcategories. The near real-time data is derived from the credit and debit spend of millions of de-identified U.S. consumers. Advantages of using ERSI include better representation of e-commerce spend, disaggregation by geography, and online versus in-store breakouts.