Nearly one in five Amazon customers shopped Prime Day 2024

Download full Summer Sale Report

Contact Sales for details.

Not only are Amazon’s customers the most loyal to its Prime Day event, but the retailer also has the largest participation rate. Around 19% of shoppers who made a purchase at Amazon in the 12 months ended July 30, 2024 also shopped during Prime Day. The next highest participation rate was at Target, whose omnichannel Circle Week prompted 12% of shoppers to buy.

TikTok Shop’s rise, due to the platform’s preexisting ubiquity, has helped drive customer growth since late 2023, and 5% of those customers made a purchase during Deals for You Days. Around 2% of Walmart’s customers spent online and in-app during its Deals sale, a smaller number reflecting a huge customer base. Wayfair also had 2% of its customers return to shop its Black Friday in July sale.

Download full Summer Sale Report

Insights & Press

7 Brew Coffee share grows in 2024

Published

Mounjaro GLP1 leader in 2024

Published

Grubhub’s market share fell to 6% before Wonder acquisition

Published

Eyewear market share 2024: Luxottica loses sales to Warby Parker

Published

Early holiday sales winners of 2024

Published

McDonald’s E. coli outbreak, Krabby Patty promo boosts Wendy’s

Published

October 2024 US Consumer Spending: Wholesale Clubs, Fast Food accelerate

Published

Chili’s outperforms casual dining competitors with value focus

Published

Early holiday events attract most loyal shoppers for Amazon, Walmart, Target

Published

Americans’ appetite for fresh foods drives consolidation in convenience stores

Published

Chick-fil-A, Checkers, Taco Bell could gain from McDonald’s E. Coli outbreak

Published

Walmart targets most loyal spenders with Burger King partnership

Published
arrow-downarrow-leftarrow-rightcaret-down-menucaret-downcarrot-rightcheckclosefacebook-squarefilterhamburgerinstagram-squarelinkedin-squaremobile-parent-indicatorpauseplayprintertwitter-square