July 2023 Earnest Analytics Spend Index

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Earnest Analytics Spend Index powered by Orion transaction data remained below year-ago levels in July, as in-store and online both improved slightly. Gyms and Workout Classes continued to grow in the low single digits, standing out with pet supplies in outperforming other major categories. Off-Priced Department Stores was the only apparel category with positive YoY growth, though General Apparel improved since June. Online Marketplaces accelerated, remaining the only General Merchandise category with positive YoY growth. Home Improvement and Furnishings both accelerated slightly, but remained below year ago sales levels. QSR decelerated slightly from June, while still growing year over year and outperforming other major Restaurant categories. Despite being slightly below year ago levels, Online Travel Agency and Gas Stations posted the largest accelerations across major categories as summer travel began in full.

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*About the Earnest Analytics Spend Index:

The Earnest Analytics Spend Index (EASI) is an alternative data-driven measure of consumer spending that tracks spend across 2,500+ large national brands in major consumer discretionary and staples subcategories. The near real-time data is derived from the credit and debit spend of millions of de-identified U.S. consumers. Advantages of using EASI include better representation of e-commerce spend, disaggregation by geography, and online versus in-store breakouts.

Historical numbers could vary slightly due to methodology updates.