Jersey Mike’s Sales Double vs Pre-Pandemic
Access chart in Earnest Dash. Growth indexed to January 2020.
Jersey Mike’s Subs sales more than doubled from January 2020 to August 2022 according to Earnest credit and debit card data. That made the chain the fastest growing major sandwich brand in the US and the fastest growing major QSR chain compared to pre-pandemic levels, followed by Chick-fil-A and Wingstop. Jersey Mike’s opened 246 stores in the last year according to QSR Magazine, more than any other major new fast food brand.
Meanwhile, not all fast food concepts are thriving. Panera sales are essentially flat compared to pre pandemic levels according to Earnest data. Subway is closing thousands of stores in an attempt to right-size their footprint. Starbucks is adjusting to new visit times driven by shifting work-from-home arrangements. Jersey Mike’s is finding that diners still want a good sandwich fast, with total customers growing 58% since January 2020. Their success suggests there still may be an appetite for sandwiches in the fast food category.
