CAVA’s Online Strategy a Customer Retention Winner

Download the full report, Analyzing CAVA’s S-1 Using Foot Traffic and Credit Card Data.

“Our success across channels is reflected in our 51% growth in digital sales in fiscal 2022 and a 27% higher average guest check for digital orders compared to in-restaurant orders. Moreover, our digital guests typically engage with us in more than one channel.”

– CAVA S-1

In its S-1, CAVA highlighted the success of its Digital channel, specifically noting Digital customers had larger order sizes and were more engaged. According to Earnest transaction data, CAVA’s Digital customers are also more loyal, with 43% of Digital customers ordering again one quarter after their initial purchase compared to 29% for their In-Restaurant counterparts. Retention rates converge after the first quarter, but Digital channel retention remains higher even after two years, further underlining the success of CAVA’s digital strategy.

Download the full report, Analyzing CAVA’s S-1 Using Foot Traffic and Credit Card Data, to see how customer behavior has evolved for CAVA over time.