Amazon, Wayfair experience largest sales lifts from summer promos

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Amazon’s highly anticipated Prime Day sale regularly drives customers to spend mid-double digits more during that week than in prior weeks, and 2024 was no exception. Amazon sales during Prime Day week grew 46% compared to the trailing 4-week period, as average tickets rose despite decelerating transaction growth.

Wayfair experienced the second biggest benefit from its Black Friday in July sales week, +42% compared to the prior 4-week period. TikTok Shop and Target also experienced large lifts, 32% and 30%, respectively. Walmart’s Deals sale, which was only available to customers online and on the app, drove a smaller lift of +3%.