Strategy
Market Analysis
Analyze consumer spending patterns to track market share and identify opportunities and emerging trends.
Competitor Benchmarking
Track competitors and the success of their strategic initiatives with daily sales and performance data.
Strategic Planning
Craft short medium and long-term strategies with ground truth consumer and competitor data.
Strategic Initiatives
Respond quickly to executive requests using real time consumer behavior data.
Download case studyConsumer Insights
Demographic Context
See sales trends by income, age, geography, and new vs returning cohorts to put growth in context.
Customer Retention
Understand differences across customer demographics and acquisition periods.
Brand Preferences
Get in front of the right audience at the right time with right messaging by seeing where else your customers spend.
Opportunity Identification
Track share of sales among your own customers to identify disruptors or opportunities.
Download case studyMarketers
Brand Messaging
Tailor marketing and email campaigns to specific consumer segments based on spending patterns.
Marketing Analytics
Measure the effectiveness of marketing efforts by monitoring the impact on customers’ share of wallet.
Customer Loyalty
Leverage customer retention and lifetime value benchmarks to inform loyalty programs.
Marketing Mix
Uncover innovative brand partnerships by discerning customer brand affinities and cross-shopping preferences.
Download case studyFinance
Reporting
Add context to internal metrics with third party consumer data from competitors.
Forecasting
Predict future financial performance based on consumer spending patterns.
Market Sizing
Create comprehensive view of market size and share across competitors and categories.
Customer Metrics
Track customer lifetime value and retention for planning.
Download case studyInvestor Relations
Understand Investor Sentiment
Anticipate buy-side and investor questions to manage their expectations by seeing the same data investors see at the same time.
Competitive Benchmarking
Benchmark growth at own company vs competitors and category (Hungry Root).
Market Analysis
See drivers of growth by company (KPI’s vary by company) including Visible Alpha powered consensus numbers.
Industry News Access
Get the content about your company from our covering team.
Download case study
Data Teams
Executive Insights & Analysis
Research, explore and validate senior leadership theses in real-time with ground truth consumer spending data.
Customer Segmentation
Identify, track and segment customer cohorts of interest based on spending behavior, geography, age & income.
Enhanced Reporting
Seamlessly integrate competitive performance and customer data into existing organizational reporting systems.
Personalization
Utilize purchase history to identify buying trends, and changing brand sentiment.
Download case studyCorporate Development
Sourcing
Monitor the existing and emerging competitive landscape to identify M&A opportunities and compare peers relative to industry benchmarks.
Deal Diligence
Dive deep into the performance and brand health of potential M&A targets and quantify potential synergies of consumer bases.
Strategic Partnerships
Identify & evaluate potential partnerships based on complimentary brand strengths, affinities, geographic presences and customer demographic profiles.
Download case studyTrusted by leading Fortune 500 companies and industry experts.
“To be able to benchmark our performance nationally and by individual market in near-real-time allows us to run our business more intelligently.”
Alex Pasley
Chief of Staff & Head of Strategy, Corepower Yoga
“We love the fact that we can break down grocery stores and foodservice industry to a player level and quickly understand who the industry’s winners and losers are.”
JP Frossard
Vice President, Consumer Foods Food and Agribusiness Research, Rabobank
“Earnest's row-level data allows me to create custom cohorts of consumers based on brand preference, income, and home location, enabling a wide range of valuable use cases and insights — customer retention trends, the financial impact of key events and actions, revenue forecasting, and much more.”
Dan McCarthy
Assistant Professor of Marketing at Emory & Co-founder of Theta
“Hungryroot has the best customer retention in the industry (and it has improved 50% over the past two years). The average customer spends more than $1,000 in their first year with the service – 50% higher than other leading online services based on data from Earnest Analytics.”
Hungryroot
2023 financial results
"Through our partnership with Earnest Analytics, we have visibility into consumer shopping preferences and key market trends. The immediacy of data insights has provided tremendous value for our product and marketing teams as we no longer need to rely on quarterly press releases to get a pulse on the competitive landscape. This allows us to make adjustments in real time to our merchandising and marketing plans."
SPARC Group