Unpack shopping trends with consumer packaged goods data

Unpack share of shelf trends, predict revenue surprises, and drill down into brand and category level by household demography. Available exclusively to investors

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Trusted by thousands of investors and business leaders

“Top notch and unique analysis! Data is usually our limiting factor. So we want to make sure we have the best data our there to give us the timely figures to provide the best, most up to date picture we can.”

Thomas Bailey

Executive Director, Consumer Foods, Rabobank

Access Earnest data on

Google Cloud Platform

Amazon S3

Tableau

A differentiated consumer packaged goods dataset

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50M+

Households

Segment sales at the household level and by demographic attributes to allow for longitudinal cohorting analyses.

1-day

Lag

See consumer packaged goods sales in near real time with data delivered within one day of customer purchase.

500

Manufacturers and 30k brands

Track consumer packaged goods sales in near real time with data delivered within one day of customer purchase.

Since 2018

Analyze changes in consumer preferences spanning before Covid-19 for long-term cohorting analyses.

Invest in CPG with confidence

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Predict revenue surprises

See correlations between consumer spending and reported metrics, anticipating earnings surprises before they happen.

Track share of shelf

Discover which manufacturers and brands dominate their respective categories to analyze the impact of price and promotional differences.

See brand and category level performance

Dive into category trends to see how consumer preferences are changing, as well as which brands are outperforming.

Disaggregate by household demography

See which products and categories are resonating with respective household types.