Amazon’s October sale beats 2022, suggests consumer strength

Access data in Dash.

The Amazon Prime Big Deal Day sale running October 10-11 generated a 23% lift in sales compared to the four weeks prior according to Earnest credit card data. The full week of the sale sale represented an increase vs the 2022 Early Access sale held around the same time in October, 2022. Still, these early holiday sales generated less than half the lift of Amazon’s highly anticipated summer sale. This year’s increase is especially impressive considering Target ran an online Circle Week from October 1-7.

A still strong early pre-holiday sale could also point to robust US consumer sentiment. The Earnest Analytics Spend Index (EASI) tracked a modest uptick in September activity, with especially strong performance in the Online Marketplace subcategory, which includes Amazon.

Insights & Press

7 Brew Coffee share grows in 2024

Published

Mounjaro GLP1 leader in 2024

Published

Grubhub’s market share fell to 6% before Wonder acquisition

Published

Eyewear market share 2024: Luxottica loses sales to Warby Parker

Published

Early holiday sales winners of 2024

Published

McDonald’s E. coli outbreak, Krabby Patty promo boosts Wendy’s

Published

October 2024 US Consumer Spending: Wholesale Clubs, Fast Food accelerate

Published

Chili’s outperforms casual dining competitors with value focus

Published

Early holiday events attract most loyal shoppers for Amazon, Walmart, Target

Published

Americans’ appetite for fresh foods drives consolidation in convenience stores

Published

Chick-fil-A, Checkers, Taco Bell could gain from McDonald’s E. Coli outbreak

Published

Walmart targets most loyal spenders with Burger King partnership

Published
arrow-downarrow-leftarrow-rightcaret-down-menucaret-downcarrot-rightcheckclosefacebook-squarefilterhamburgerinstagram-squarelinkedin-squaremobile-parent-indicatorpauseplayprintertwitter-square